MarketWatch With John C. Dvorak - 12.03.02
© 2010 John C. Dvorak's Cage Match
From Dow Jones

---

Review site has the potential to be a money machine

For those of you unfamiliar with the Yelp Inc. website, let me explain why it is different than any review site designed so far. The questions investors have to ask is can it be cloned by competitors, or improved by the company itself.

Yelp is one of the most useful review sites because it allows you to scope out businesses, mostly restaurants, in advance of a visit or purchase by reading reports from the public. These reviews are skewed, since they are from all kinds of people, but the ability to examine other reviews by the same contributors allows for some insight into their overall quality or reliability. That’s the key.

Continue reading the full article here.