MarketWatch With John C. Dvorak - 09.07.30
© 2009 John C. Dvorak's Cage Match
From Dow Jones

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One fewer rival will benefit the King of Search

There is no way Google will not be the primary beneficiary of the Microsoft-Yahoo search deal. With a market share for search at almost 79%, you can be sure it will go up, not down, after the pact unveiled this week takes effect.

The rationale is simple: There will only be two major search engines in competition instead of three. If Google could so thoroughly dominate two competitors, what happens when there is only one target?

Say a big bully is beating up two small kids to take their quarters. It isn't going to help for one small kid to give the other small kid all the quarters.

All we are left with after this deal was done are fewer options for general search. We have Google and Bing, the alternative offered up by Microsoft. Nobody is switching to Bing. Google still has better results for most of us.

Continue reading the full article here.

Looks like Dvorak's hit the nail on the head again.  Thanks to RDH for posting this article.

Why, do you want to do it?

That's why he gets the kudos on occasion.  My plate's already full.

When you asked me if I wanted to do it, I thought you were talking about squeezing your Wheaties.  

Does anyone actually know what "squeeze your Wheaties" means? If so, please explain it to the rest of us?